Edd Ellison


Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Mercedes Preparing to Go Electric in Thailand 
The decision to assemble battery-electric models in Thailand from complete-knocked-down kits was a foregone conclusion once Mercedes decided to build batteries in the country, says Frank Steinacher, vice president-sales and marketing.
From Leaf to GT-R, Nissan Has Thai Market Covered
Its bullish outlook on EVs is only part of Nissan’s story. It’s also introducing the range-topping GT-R, the first time the 565-hp sports car will have been sold through the official dealer network in Thailand.
Toyota Expects to Outperform Thai Market in 2018
“This year Toyota humbly would like to regain lost ground,” Toyota Motor Thailand President Michinobu Sugata says. “We aim at outperforming the market this year.” His targets are ambitious: a 17% sales increase for cars and 30% for commercial vehicles.
Toyota Growing Electrification Presence in Thailand
A central plank to turning Thailand into a global Toyota hub for hybrid model production will be construction of a new battery manufacturing facility at its Gateway plant in Chachoengsao province.
Toyota’s Yaris ATIV Takes on Thailand’s Eco-Sedans
Sedans are a fast-growing addition to Thailand’s Eco segment, which initially was the domain of hatchback cars. Toyota is playing catch-up, as rivals including Honda, Nissan, Mitsubishi and Suzuki already have Eco sedans on sale.
Toyota, Mazda Offer Upbeat Outlooks as Thai Market Turns Corner
Both automakers are raising their forecasts for the year and say fundamentals look good for continued growth.
Thai Auto Suppliers Look to Expand Into Aviation Sector
There are challenges, executives from the aerospace sector say, but the opportunity is there for auto suppliers looking to make the leap.
Toyota Thailand Refreshes Subcompact Leader Vios
Having received a new 1.5L engine last year, the facelifted Vios mainly focuses on exterior design more consistent with the brand’s family-friendly look.
Toyota Thailand Positions Revamped Innova Upmarket
There’s a growing focus in the market on higher-margin segments, which Toyota has cracked successfully with the HiLux and Fortuner. The new Innova, now called the Innova Crysta, will attempt to do the same.
Toyota Thailand Sees Better Days Ahead, But Not Before 2017
After a flat first half of the year, the automaker, which dominates the Thai landscape with an almost one-third market share, projects full-year industry sales to come in around 740,000 vehicles, 7.5% down from last year.
GM Thailand Unhitches Colorado From Workhorse Image
The new Colorado has been refined with an eye toward new consumer demographics. That follows the direction of where the ASEAN truck market is heading: the premium end of the segment, with its higher margins.
Pickups, SUVs Lead GM’s Charge in ASEAN Region
In an exclusive interview, the automaker’s top sales official in the market talks about strategy for increasing share in places like India, the Philippines, Thailand and Vietnam.
New GM Concepts Spring From Design Wizards of Oz
“You are seeing a globalization of design in general,” GM International design chief Mike Simcoe says. “Media has been the big leveler, so Asian designers can see what’s happening in the West, the West is seeing what’s happening in Asia and we’re seeing a cross-fertilization.”
New Civic Reflects Honda’s Commitment to Thailand
The new Civic will compete in Thailand’s C-segment, where Honda and other big OEMs increasingly are being challenged not only by lower-volume entrants but also by the rapidly growing compact-CUV segment.
Nissan Maintains Green Strategy to Grow in Thailand
Compact SUVs are one of Thailand’s fastest-growing segments and Nissan is the first automaker to field a hybrid model there.
Market Intel
Jan 1, 2018

2018 Commercial Vehicle Report  

A thorough examination on the state of the U.S. commercial vehicle market, highlighting risks and opportunities for industry players....More
Sep 18, 2017

Commercial Vehicle Utilization Report  

Commercial Vehicle Brand Utilization Report provides analysis of available data to spot risks and opportunities and help guide business strategy and investment....More
Jun 30, 2017

2017 U.S. Light-Vehicle Equipment Report  

Data and analysis covering five years of equipment take rates for powertrain, ADAS, safety and other major features....More
Market Analysis
May 21, 2019

Germany Vehicle Sales, April 2019  

Germany vehicle sales by vehicle type and company for April 2019....More
May 21, 2019

North America Production, April 2019  

North America production by country, vehicle type, and manufacturer; by manufacturer, model line, and country; by manufacturer and platform; by manufacturer and plant; and by manufacturer and segment group for April 2019....More
May 14, 2019

Russia Vehicle Sales, April 2019  

Russia vehicle sales by vehicle type and company for April 2019....More

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