Erik Derr


Based in Los Angeles, Erik writes about the California market, its dealers and politics.

AEye Unveils Next-Gen Lidar System
AEye founder and CEO Luis Dussan tells WardsAuto his company’s iDAR technology mimics how a human’s visual cortex focuses on and evaluates potential driving hazards. It is a step beyond today’s lidar systems, he says.
Kia Touts Extensive Improvements to ’19 Sorento
The cabin’s newly added technology better caters to consumers seeking a premium CUV that’s “hugely refined, incredibly rugged, with class-leading roominess...and now with standard 7-passenger, 3-row seating on every trim level,” Kia executive Orth Hedrick says.
Lidar System Key to GM’s Autonomous-Car Development
GM is folding Strobe Inc.’s engineering team into subsidiary Cruise Automation, which recently unveiled plans for “the world’s first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver.”
App Aims to Make Fair Used-Car Leasing 2
Customers shopping through Fair may drive their vehicles for as long or short a time as they want, as long as they give at least five days’ notice. In other words, no fixed terms.
Expert Not Electrified by Tesla As Police Cruiser
The LAPD last year began road-testing two Tesla Model S P85D cars as well as BMW i3 extended-range EVs, mainly for handling and performance. Earlier this year, the department ordered 100 of the i3 subcompacts.
Sustainability, Innovation Driving Tesla CEO Musk 1
CEO Elon Musk has long sought to evolve Tesla into more than a manufacturer and seller of automobiles and position it as part of a greater campaign to promote clean energy. That could explain his recent bid to purchase, and fold into the Tesla brand, the largest installer of residential solar-power systems in the U.S., SolarCity.
Dealers Keep Wary Eye on Tesla’s Nordstrom Showcase
Tesla representatives at Nordstrom are able to offer test drives in the shopping center’s parking lot but can’t actually sell anything – yet.
Tesla’s Model 3 Bids to Grow Electric-Vehicle Market
The long-anticipated EV will have a $35,000 starting price point before tax breaks and a single-charge range of at least 215 miles (346 km). Deliveries are to begin in late 2017.
Mitsubishi Looks to Connect With Younger Buyers 2
The inclusion of Android Auto and Apple CarPlay infotainment systems in the 1.2L, 3-cyl. Mirage offers functionality “today’s young buyers are absolutely going to love,” Mitsubishi Motors North America executive Don Swearingen says.
Impreza Concept No Sedate Sedan for Surging Subaru
Spokesman Michael McHale calls the Impreza Sedan Concept the first example of a new generation of vehicles developed on a modular, less angular platform and employing the automaker’s Dynamic x Solid design language.
Mercedes-Benz Highlights G-Forces at LA Auto Show
Mercedes-Benz USA is in the middle of its largest product offensive in its history, with nine new models coming to market over the next 12 months, President and CEO Steve Cannon says.
Honda Taps Into Culture of Silicon Valley Innovation
Nick Sugimoto, the Honda lab’s senior program director, compares high-tech innovators’ entrepreneurial spirit with that of Honda founder Soichiro Honda, whose vision saw his fledgling auto-parts supply company grow into the global automaker it is today.
Can Fisker Create Better Karma Second Time Around?
Perhaps the main difference “between Fisker then and now is that we’re not under this enormous pressure for money that they were in the fundraising,” marketing chief Jim Taylor says. ‟So, we can take the time to do it properly.”
Tech Guru Doubts Women Will Shun Driverless Cars
Tim Bajarin, a leading high-tech industry strategist, takes exception to results of a national online survey suggesting most female consumers would not be interested in driverless cars and, as a result, could prove an obstacle to market adoption.
California Incentives to Put EVs, PHEVs in Hands of Low-Income Buyers
Should a potential car buyer qualify for the maximum amount of state funding available, he or she conceivably could end up driving off with a free EV.
Market Intel
Jan 1, 2018

2018 Commercial Vehicle Report  

A thorough examination on the state of the U.S. commercial vehicle market, highlighting risks and opportunities for industry players....More
Sep 18, 2017

Commercial Vehicle Utilization Report  

Commercial Vehicle Brand Utilization Report provides analysis of available data to spot risks and opportunities and help guide business strategy and investment....More
Jun 30, 2017

2017 U.S. Light-Vehicle Equipment Report  

Data and analysis covering five years of equipment take rates for powertrain, ADAS, safety and other major features....More
Market Analysis
Jun 19, 2019

Germany Vehicle Sales, May 2019  

Germany vehicle sales by vehicle type and company for May 2019....More
Jun 18, 2019

North America Production, May 2019  

North America production by country, vehicle type, and manufacturer; by manufacturer, model line, and country; by manufacturer and platform; by manufacturer and plant; and by manufacturer and segment group for May 2019....More
Jun 17, 2019

Asia Vehicle Production, March 2019  

Asia vehicle production by manufacturer and country for total vehicles and light vehicles for March 2019....More
Follow Us
We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies.