John Krafcik believes in the power of data, reverently describing it as something that “will set you free.” Good data can confirm (or dispel) intuitions, spark change and “make the light bulb go on,” he says. Krafcik spent 10 transformative years at Hyundai Motor America, five as president and CEO, before leaving on the last day of 2013. Under his leadership, the company increased market share 50% and introduced novel programs, such as a vehicle buy-back guarantee for ...


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