Lincoln conducted extensive consumer research and arrived at two important conclusions: Buying a luxury vehicle can be complicated and intimidating, and ownership of such a vehicle should reinforce an affluent lifestyle.

Frick says luxury customers aren’t simply car shopping but instead “want to be part of something a little bit bigger,” with membership privileges that extend to fine dining and weekend getaways.

On that front, Black Label offers the Culinary Collection, a curated list of 14 high-end restaurants in the six launch states. Noted chefs will provide an at-your-service dining experience, Lincoln says.

The automaker plans to extend Black Label nationwide by the end of 2015 as additional dealerships across the country achieve certification. Frick says there is no set goal for a specific number of Black Label showrooms.

In simplifying the purchase process, Frick says many customers don’t want to spend an entire afternoon selecting certain types of leather, carpet, wood, brightwork, wheels and exterior paint colors.

Instead, many buyers prefer design themes that are “well thought-out” and eliminate the aesthetic guesswork, he says. Limited choices are fine, as long as a prospective customer connects with one of them.

Engine and drivetrain options on Black Label vehicles are the same as for standard Lincolns.

But customers do have to decide among six exterior colors. There are six types of leather, five varieties of wood and five Alcantara microsuedes (for headliner and pillar trim) offered as part of four Black Label design themes. They are:

  • Indulgence – marked by Truffle-colored Venetian leather designed to communicate the allure of chocolate. Leather will feature a “Linking-L” perforation pattern with black stitching. Ziricote wood, harvested in South America and often used on yachts and classical instruments, trims out the instrument panel and doors.
  • Center Stage – inspired by theater arts and fashion, the jet black cabin is punctuated with Foxfire Red accent stitching on doors and seats. Venetian leather black seats feature “Diamond-L” perforation pattern. Lincoln recommends Onyx wood trim in MKZ and Black Stripe wood trim in MKC.
  • Modern Heritage – a classic black-and-white color scheme with subtle crimson accents and “Diamond-L” perforation pattern on Vianca white Venetian leather seats and center console. Black Argento wood trim sets off instrument panel and doors.
  • Oasis – to convey warmth and serenity of a spa in a harmonious interior. This 2-tone cabin employs natural, earthy hues with a dark instrument panel and cream-colored seats and center console. Matte-finish American Walnut Burl wood trim covers the instrument panel and doors.

The exclusive Venetian leather is supplied by Eagle Ottawa, and premium seat foam is tailored for all Black Label trim packages.