DANA POINT, CA – Move over, Honda CR-V.

That’s Toyota’s message to the No.2 Japanese automaker as it strives to make its RAV4 an even bigger success in the U.S.

Since the debut of the fourth-generation RAV4 three years ago, Toyota has seen sales of the midsize CUV climb sharply.

“Just two years ago we sold less than 200,000 RAV4s,” Cooper Ericksen, vice president-vehicle marketing and communications for Toyota Motor Sales U.S.A., tells media here during a ’16 RAV4 preview. “This year we’re on track to sell over 300,000.”

But the automaker isn’t satisfied with that figure.

“With a new product in a segment as hot as it is, frankly in the next couple of years we expect to sell around 400,000 units and we’re going to push for segment leadership (by then),” he says.

The CR-V has been the No.1 selling model in WardsAuto’s Middle CUV segment since 2012. Prior to 2011, when it was overtaken by the Ford Escape, the CR-V had been on top for five years.

Honda likely will repeat its win in 2015 given it has sold 288,531 CR-Vs through October, roughly 30,000 units ahead of the No.2 Escape and No.3 RAV4.

The RAV4 is just behind the Escape in year-to-date volume, with 256,178 deliveries through October, a 14.6% increase from like-2014.

Ericksen believes given the changes made to the RAV4 for ’16, which include the addition of a new sport-focused SE grade and two new hybrid grades, the XLE and Limited it is ahead of the competition.

No automaker has retailed a hybrid variant of a C-based, midsize CUV in the U.S. since Ford discontinued the Escape Hybrid with the debut of the current-gen model in 2012.

Subaru offers the XV Crosstrek Hybrid, based on its Impreza C-car, but it is classified by WardsAuto as a Small CUV due to shorter length and width than the RAV4.

Fuel economy of the RAV4 Hybrid is 33 mpg (7.1 L/100 km) combined, compared with 25 mpg (9.4 L/100 km) for a ’16 non-hybrid RAV4 with AWD.