Quarterly car sales in North America are on the verge of dropping below 30% of the light-vehicle market for the first time in the post-WWII era during the final three months of 2018. Although the trend had already started, sliding car demand got worse when fuel prices started a sharp decline in mid-2014, and since have remained well below the pre-decline levels. Since 2014, quarterly car penetration has been precipitously dropping, hitting an all-time low each quarter, with Q3-2018’s ...

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