As Ford Motor Co.’s J Mays ponders the way designers are perceived within the auto industry, his sarcasm is as subtle as the bumper bullets on a ’56 Coupe de Ville. Ward’s: Are designers stereotyped? Mays: C’mon, everyone knows that designers only wear black and sport German designer spectacles, and they all have terrifyingly geometric haircuts. Ward’s: Are you wearing socks right now? Mays: (Pause) Absolutely not. Then the man whose vision arguably shapes Ford’s image in the ...

Premium Content (PAID Subscription Required)

"Auto Maker Dares to Put Designer in Charge" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please click the Contact Us button below.

Current subscribers, please login or CLICK for support information.

Already registered? here.