What exactly is a hybrid? How about a plug-in hybrid? Those in the auto industry may know their definitions as well as a family member’s birthday, but for scores of non-industry types it isn’t so clear. “The research showed that a lot of consumers really didn’t understand what a hybrid was, what a plug-in was, so we tried to do it,” Henio Arcangeli Jr., senior vice president-Automobile Div. for American Honda, tells Wards. The educational ads for its green ...

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